Privacy Policy

Gyeongju Pathfinders ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us. Our services include cultural tour packages, customized itinerary planning, local accommodation booking, immersive experience development (cooking classes, traditional crafts), foreign exchange services, multilingual tour guides, and corporate incentive travel planning for both domestic and international visitors.

1. Information We Collect

We collect various types of information to provide and improve our services to you, including personal data and non-personal data.

• Personal Data: This includes information that can be used to identify you directly or indirectly. We collect personal data when you voluntarily provide it to us, such as when you book a tour, request a quote, make an inquiry, or create an account. This may include:
  • Name, address, email address, phone number
  • Passport details and visa information (for visa application assistance)
  • Payment information (processed securely by third-party payment processors)
  • Travel preferences, dietary restrictions, health information (if relevant to your tour or accommodation needs)
  • Communication preferences
• Non-Personal Data: We automatically collect certain non-personal data when you access our website. This information does not directly identify you but helps us improve our online platform and understand user behavior. This may include:
  • Browser type and version
  • Operating system
  • IP address
  • Pages viewed, time spent on pages, navigation paths
  • Referring website addresses

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To provide and personalize our services, including booking tours, planning itineraries, and arranging accommodations.
• To process your transactions and manage your bookings.
• To communicate with you about your inquiries, bookings, and service updates.
• To assist with visa applications and foreign exchange services.
• To improve our website, services, and user experience.
• To send you promotional materials, newsletters, and special offers that may be of interest to you, in accordance with your communication preferences.
• To comply with legal obligations and resolve disputes.
• For internal research and analytics purposes to understand market trends and customer behavior.

3. Disclosure of Your Information

We may share your information with third parties only in specific circumstances and as described in this Privacy Policy:

• Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, accommodation providers, local tour operators, transportation services, and IT support. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, accidental loss, disclosure, alteration, and destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need to process your personal data for the purposes set out in this policy, we will delete or anonymize it in accordance with applicable laws.

6. Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal data:

• Right to Access: You have the right to request access to the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure ( "Right to be Forgotten"): You have the right to request the deletion of your personal data under certain circumstances.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to our processing of your personal data under certain circumstances, particularly for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us using the contact details provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).

7. Minors' Privacy

Our services are not directed to individuals under the age of 18 ("Minors"). We do not knowingly collect personal data from Minors. If you are a parent or guardian and you believe that your Minor has provided us with personal data, please contact us. If we become aware that we have collected personal data from a Minor without verification of parental consent, we will take steps to remove that information from our servers.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Gyeongju Pathfinders

2847 Hwarang-ro,

Gyeongju-si, Gyeongsangbuk-do,

38102, South Korea

Phone: +82-54-765-1234